3 Best Ecommerce Website Builders

So, you want to start selling your products online? Let me guess – you’ve done your research and you’re still confused about which is the best ecommerce website builder for your needs. As always, the GWB team has come up with a simple, easy to follow guide to choosing the website builder that’s right for you. Let’s jump in!

Choosing the Right Ecommerce Website Builder

An ideal ecommerce website builder will give you the tools to get online quickly, and provide you with flexible features to scale in the future. Your research may take up a little time, but trust us, doing it right will save you time and money in the future. In this article, we will tackle 3 site builders that offer great ecommerce features:


Which Website Builder is Right for you?

Though all 3 of our top choices are great ecommerce website builders, you will need to consider the following before choosing the one that’s right for you:

  • How many products do you have?
  • What type of products are you selling? (digital, physical, service, etc.)
  • What is your budget?
  • Is your website launch time-sensitive?
  • How scalable is your business?

If you’re a small business owner that is looking to create an online store for the first time, money can be an issue. Thankfully, there are some free ecommerce website builders out there for your consideration. Even if you decide on a paid service, more often than not, the web builder platform will offer a free trial for a limited time.

Let's dig into the top 3 ecommerce website builders for 2019!


WIX Ecommerce Review

Building your online store with Wix is a breeze thanks to its well-known drag and drop editor. For beginners, this is a huge plus. The UI is simple and super easy to use which makes building your ecommerce site quite a pleasurable experience. A great feature is the ability to add product videos - nice!

Wix does come up short in one area - abandoned cart recovery features are not supported. This means that you are unable to send messages to the customers who had items in their shopping cart, but left your website before checking out completely. Wix doesn’t offer or support multi-channel selling either. 

Alternatively, you can get your site up and running at absolutely no cost, although to actually sell your products, you will need to sign up for Wix’s Business Basic plan, which will cost you $20 a month.


WIX Pros & Cons


  • Really easy to use.
  • Ability to add product videos.
  • Intuitive drag and drop editor.

Wix Cons:

  • Does not support abandoned cart recovery
  • No multi-channel selling support (i.e. selling through Facebook, Instagram, etc.)

Still not sure if Wix is the right ecommerce website builder for you? Check out our in-depth Wix review to make your final decision.


SITE123 Ecommerce Review

Site123 has all the basic tools you need to create a simple, small business website that displays what your online store is all about. Apart from using CTA’s (Call To Action) and SITE123’s great email marketing tool, creating a more extensive ecommerce experience will be quite tough. We do need to mention that signing up for their Professional or Gold plan will give you access to more substantial ecommerce tools, but that comes at a price of course. These advanced features allow you to sell digital products and adds coupon functionality as well.


When you consider value for your money, your online store can benefit from the low cost plans that SITE123 has to offer, especially in its infant stages. When you feel that you’ve reached its limitations, the option to switch to a more powerful, multi-faceted emccomerce solution is always there. 


The efficiency and effectiveness of SITE123’s ecommerce builder depends on your specific needs, but if you’re looking to create a basic online store fast, SITE123 is definitely an option to consider.


SITE123 Pros and Cons


  • Customer support is stellar. You’ll never get stuck more than a few minutes on the live chat and it’s available 24/7.
  • Get online quick using SITE123’s design assistance
  • Intuitive, super simple to use UI
  • Multi-language support (up to 150 words)
  • Good native SEO tool
  • Great email marketing tool


  • Can’t change you template once your site goes live
  • Substantial ecommerce tools are slim
  • Scalability is limited


If you want to know more about SITE123’s features, check out our in-depth SITE123 review!


Webflow Ecommerce Review

Webflow was initially created for web design. The ecommerce features were only incorporated later. As we speak, their ecommerce capabilities are almost on par with Shopify. Webflow’s main advantage is the lightning fast design changes you can make in its editor. Although it competes with Shopify on main features, it will need some time to come close to Shopify’s advanced features and a ton of 3rd party add-ons

Webflow delivers a solid and intuitive UI. The most important and most used features like adding products, selecting templates, adding descriptions and more, are all super simple to use. A great community and help section is available where you can find answers to your questions directly from experienced users. The HTML and CSS is editable through a visual interface as well, so there’s no coding necessary.

If you’re looking to create an online store that can deliver custom design and basic ecommerce functionality, the Webflow ecommerce is a great choice.

Webflow Pros and Cons


  • Awesome Design Editor
  • Quality Templates
  • Super Fast Page Speed
  • Awe-Inspiring Animations
  • Unparalleled speed of design changes to test different UX solutions                                                                


  • Doesn't support POS (Point Of Sale)
  • Doesn't provide a native mobile app
  • Fairly new in the ecommerce field
  • No phone support

Webflow has many more features than we could list here. Check out our comprehensive Webflow review now!


Verdict: How Do They Stack Up for Ecommerce?


Wix 9.4Try Now
Site123 8.6Try Now
Weblfow 8.2Try Now



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